Personal Drive Analysis:


"Sasha"
35-40 years old
White
Single
Suburban middle-class upbringing. Married Parents.
Attended private school, K-12.
Bachelor's from SIUC.
Homeowner, car owner, business owner.
Hobbies: cooking, travel, working-out, enjoys the outdoors, fine dining and sporting events/
Magazines: Budget Travel, Bon Appiette.
TV Shows: Survivor, Amazing Race, Grey's Anatomy, HGTV, The Food Network, Travel Channel.
Product loyalties: Suave, St. Ives, Trader Joe's.
Five year goals:
"Selling my business, buying an investment property in another country, getting married, having children and a dog."