HW1

What does advertising mean to you?
It is the public promotion, of any brand or service, through any means possible. Those means include traditional media such as print, television, radio or billboard advertisements to more alternative avenues such as special event sponsorships, social networking sites, word-of-mouth and even guerrilla marketing.

Does it work for you?
Yes. Judging from by beauty product, wardrobe, food and automobile preferences advertising does work well on me. The things I would consider as "necessities" in my life are not purchased solely on a best-price basis, but rather from a belief that the products I gravitate toward meet a certain quality and image.

What is your favorite ad?
Reebok's "Terrible" Terry Tate campaign:

http://www.youtube.com/watch?v=MRkiouh5NEI



Why do you like it?
Because it is hilarious. While the promotion of the Reebok Brand in subtle, I have watched this video and the others in the series over and over. Also, just knowing that a company would choose to represent itself in such a clever way raises my appreciation of Reebok.

Are you likely to buy the product being promoted in the ad?
I've purchased Reebok shoes and apparel in the past because I had a favorable view of the brand.