HW2

For my Tuesday shopping outing, err, homework assignment, I went to The Gap at University Mall in Carbondale.
But with my extensive Gap experiences, this could have been any one of their stores. The store is clean and sleek -- white walls and light wood floors. The only color, besides their iconic navy blue logo, were the clothes on display. "Gap clothes" are generally classified, in my opinion, as basic preppy gear. The clothes are pretty much variations of the classic jeans, simple t-shirts, cardigans, trench coats and collared shirts. Even their dresses, shoes, swimsuits and bags are understated in their style.
While their is an effort to maintain a look of casual sophistication, the store's sales reps are outgoing. Immediately upon entering the store, I was greeted by one of their associates -- who walked the floor asking the other customers if they needed assistance. When I was at the Carbondale Gap, the other customers, about four, were all female and appeared to be middle class. It seemed like they were already wearing Gap clothing. There was one really hot chick there... oh, never mind, that was a mirror.
My current impression is the same as it has been since I was in junior high -- it's cool to wear their clothes. It's a preppy-chic look that can work at school, in an office or for a social outing (with my parents).
I did resist the urge to buy anything, even though they had some pretty great deals.