Sunday and Monday media log

Sunday
8:30 a.m. -- first cell phone call, drink coffee and take shower.
10:30 a.m. -- Drive from Carbondale to Lake Kindkaid, while listening to WDBX radio and passing billboard advertisements.
11:30 to 5 p.m. -- On boat in the middle of the lake. Still able to send and receive text/picture messages on my cell phone. Mix CDs played on the boat. Plenty of clothing logos and product packaging (potato chips, on can and bottles, sunblock, on motors and gear).
6 p.m. -- Return home; in which WDBX radio is playing. Housemates are home barbecuing and sitting around the fire pit. Someone brought a copy of The Southern Illinoisan.
7 p.m. to 8:30 p.m. -- Take nap.
8:45 to 9:45 p.m -- Talk on cell phone.
9:45 to 10: 30 -- check and send emails.
10:30 to 11:30 p.m. -- watch the end of Wall-E with room mate.
11:45 -Talk on phone.
Midnight -- sleep.

Monday
7:31 - wake up, by cell phone alarm.
8:30 -- leave house and go to McDonald's for sausage biscuit and coffee.
8:50 a.m. -- arrive at 301 class in the Communications Building.
9 to 11 a.m. -- watch LOL cats.
11:15 p.m. -- Read The Southern Illinoisan, then drive down Hwy. 13, passing businesses and billboards.
noon to 1:45 p.m. -- lunch at Holihan's Restaurant - where they were playing some very loud music (muszack?).
2 p.m. -- get home, check emails.
3 p.m. -- read P.S., the Paul Simon autobiography.
5 p.m. -- Attempt the crossword puzzle from newspaper purchased earlier in the day.
5:30 to 6:30 p.m. -- Eat dinner while watching "Moral Orel" on YouTube.com on my laptop.
--END LOG --

The best way to target advertising to me would to utilize billboard, radio advertising (be a sponsor) on WDBX, through the newspaper and on the Internet. While I loathe watching cable TV, I do watch full-length shows on sites like AdultSwim.com or Hulu.com. But when I do watch TV, I'm either watching E!, Comedy Central, Cartoon Network or TLC.

I think direct marketing or text messages to my cell phone would be an excellent -- and totally annoying -- way to get an advertisement to me. Isn't that what the Google Phone is all about?

The best media plan.
I would allocate advertising efforts in this way:
Newspaper: 30 percent
Internet: 30 percent
Radio: 20 percent
TV: 10 percent
Billboards: 10 percent.