Test questions

Chapter 11.
The buyer-seller relationship where data is shared between organizations, is known as an EDI Relationship. What does EDI stand for?
a. Everyday Distribution Internet
b. Expert Digital Integration
c. Electronic Data Interchange
d. Executive Data Input
(C)

Chapter 12
The area where the most sponsorship money is spent annually, which one receives the most?
a. Sports
b. Entertainment
c. Good causes
d. Festivals/fairs.
(a)
In an apology strategy, what is the first step?
a. Reject inappropriate behavior
b. Engage in compensation
c. Promise to engage in appropriate behavior
d. Expression of guilt
(D)
Chapter 13
The first organization to use the Internet structure to connect computer data was:
a. Microsoft
b. Apple
c. Al Gore
d. Department of Defense
(D)
What is not an effective financial incentive used by Internet sites to encourage on-line purchases?
a. free shipping and handling
b. dollar discounts
c. free gifts
d. emails
(D)
Chapter 15
When copy testing, some agencies do not solicit criticism because:
a. It stifles creativity
b. focus groups are not always a good judge
c. a & b
d none of the above
(C)
Recognition of an advertisement can be affected by the ad size, color and length
a. True
b. False
(b)